The Social Capital Of The Global Mindset - 1122 Words

Second, the global mindset provides the new area, which will test and improve the leadership in the future. The social capital of the global mindset nurture people ability of communication. As strong leaders, the communication is important skill that can help them to develop business with new costumers. Also, a good communication makes a good relationship between employee and leaders. In the article â€Å"leadership is a conversation† introduces a new conversation model between leaders and employees. â€Å"The command –and control approach to management has in recent years become less and less viable†(Adam, 2012). Leaders have to know how to communicate with their employees, so the accumulating commutation skill is effective method to help them solve problems. I called the â€Å"4I rules† - intimacy, interactivity, inclusion, and intentionality. Intimacy means listening. The leader pay more attention to listen employee’s’ suggestion, they wil l emotionally close and gain trust. Interactivity means the fluid dialogue. A good communicate will bring some different suggestions. Inclusion represents to expand employee roles, encourage them to share ideas. Intentionality means cross-organizational conversation and builds an agenda and strategy. I am the president of UD Chinese Students and Scholars Association. We hold many activities. For example, we held â€Å"the voice of UD (singing competition)† at Oct 31. Through this event, I found several members couldn’t finish the task perfectly. Based on 4IShow MoreRelatedThe Challenges Of A Global Mindset1274 Words   |  6 Pages organizations have an increasing need for their leadership to possess characteristics of a global mindset, because of the global economy and the expanding global workforce. â€Å"Global Mindset is having a vision in the global region that you will be doing business and understanding what it will take to succeed† (Cabrera, A. Unruh, G., 2012, p. 23). Leaders who have the characteristics of a global mindset will have greater success in working with suppliers, partners, and colleagues across the globe;Read MoreThe Article On Making It Overseas905 Words   |  4 Pagesdeveloping skills of global leadership, working all in various countries is one of the strategies which people can gain capabilities for cross-cultural issues. However, by gaining working experience overseas is not the only determinant to decide leaders’ success. In order to succeed overseas, leaders need a global mind-set, which includes Intellectual Capital, Psychological Capital, and Social Capital, and each of them are defined by three specific characteristics. Intellectual Capital, a collective knowledgeRead MoreGlobal Leadership711 Words   |  3 Pagescalled the GLOBE project. Of course, there are also parts of the Chinese ideal leadership profile that are similar to the American profile, but it’s usually the differences that get managers in trouble. In a recent survey of senior executives in 100 global corporations, conducted by Worldwide ERC, 95% of the respondents reported that national cultures of the places they do business in play an important or very important role in the success of their business mission. So much for a â€Å"flat world.† InRead MoreThe Success Factors Of Multinational Corporations1272 Words   |  6 Pageshave the global knowledge of consumer demands for services as well as products in a world scale, the knowledge of production and service capabilities, and also who can influence others in spite of diverse cultural or political backgrounds that make them think, analyze, decide, act and communicate in a different way than the leader (Teagarden, n.d). One of the challenges multicultural corporations have is to identify the right people with the skill sets and aptitudes to manage in global organizationsRead MoreEssay on Leadership Challenges and Strategies in a Post-GFC World1460 Words   |  6 Pagesone to involve in. According to Voegtlin, Patzer, and Scherer (2012, p.2), the negative side outcome of globalization lead to a corrosion of corporate legitimacy, a loss of public trust in directors and partnerships, and to the deterioration of social capital. To solve this, CSR has become a motivated method for the organizational program performing the companies’ conflict to keep legitimacy as a necessary resource of business conduct (Palazzo, Scherer and Suchman, cited in Voegtlin, Patzer, and SchererRead MoreGlobal Mindset Is A Major Factor That Can Help People Fit Cross Cultural Environment1906 Words   |  8 Pagesglobalization gives more benefit to everyone. Global mindset is a major factor that can help people fit in cross-cultural environment. In the BUAD878, the course introduces the meaning of global mind set, how to improve the capabilities during globalization, and how the global mindset develops leadership in the future. In the book, I got some basic information and suggestions about the global mindset. Also, I read many articles that help me understand the global mindset and the leadership from many differentRead MoreThe World Wide Web As A Practitioner s Perspective1458 Words   |  6 Pageschallenges modern governments have to address, â€Å"The bilateral, government-to-government approach that has traditionally been the staple of American diplomacy is often insufficient to address threats†¦ which are almost always regional-and very often global in scope. These new challenges will yield only to an internationally coordinated, long-term effort.† Governments have been forced to communicate and collaborate more than ever, and a government’s ability to communicate can be credited to the worldRead MoreOrganizational Development And Employee Engagement1176 Words à ‚  |  5 Pagesfive primary focuses on talent management. Retention is a strategic opportunity for many organizations to maintain a competitive workforce† (De Long davenport, 2003, p. 30). Since human capital is a valuable asset to the business, then there should be effective talent management because managing human capital can be vital to the success of an organization. A significant percent of HR’s top level management believes that creating and maintaining their companies’ ability to compete for talent isRead MoreGlobal Physics : Global Thermostat Essay1465 Words   |  6 PagesMain issues: Global Thermostat has developed a groundbreaking technology not just to capture CO2 (Carbon Dioxide), but also to tap a trillion-dollar market and sell it. The company hopes to achieve its mission by leveraging new technology with market-based thinking. However, there still exist potential issues in terms of technology, economy and society, being the obstacles of implementing the ambitious plan. Technologically, it has been noted that effectively capturing large amount of CO2 from airRead MoreRoles And Development Of Mncs880 Words   |  4 Pagesresources such as funding capital, social networks, mentoring, technical assistance, and technological platforms. One such example is SAP’s collaboration with Endeavor Global, an NGO, to identify and support high impact entrepreneurs in South Africa, Kenya, Morocco, Angola, and Nigeria through its SAP Emerging Entrepreneur Initiative. According to the announcement, SAP unveiled a 3-year program to provide its workforce (for mentorin g), its technology, and financial capital (EUR 2 million) to support

Bernard Goldberg s Bias A Cbs Insider Exposes How The...

After reading Bernard Goldberg’s Bias: A CBS Insider Exposes How the Media Distort the News, I could recognize the medias divide and opinion when reporting the news. Growing older and more understanding of certain issues and what is going on in the world it has been easier for me to acknowledge this bias and opinion of news reporters when watching the news. Being more in the middle of the right and left wing I can see how the media inputs its views that are not objective or twists stories to make it politically correct. With the media reporting on the presidential election coming up and the running candidates, there is a bias when the newscasters are reporting them to the public. Goldberg stated â€Å"CBS News—which claims to stand for fairness and objectivity—allow words like ‘scheme’ and ‘wacky in what is supposed to be a straight news story about a legitimate candidate running for president of the United States.† Goldberg’s st atement is true today with running candidate Donald Trump. There is a lot of negative views on Trump but for reporters to place their own opinion on him when reporting the news is not right. Newscasters are to report in a straight objective way and inserting their views on the candidate is not being objective. No matter what the public is thinking about Trump, the reporters should not be putting their view on him or any other candidate when reporting. Trump is very egotistic but for a newscaster to state their opinion on this trait of him is not beingShow MoreRelated Editorial Review for Bias Essay2567 Words   |  11 Pagesof a Good Story!(Editorial Review for Bias: A CBS Insider Exposes How the Media Distort the News) nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; nbsp;nbsp;nbsp;nbsp;nbsp; nbsp;nbsp;nbsp;nbsp;nbsp;After twenty-eight years working for CBS, Bernard Goldberg decided that he no longer wanted to work for a news station he didn’t admire. Thus, he resigned and began work on his book Bias; a book in which he merely draws attention to the media for reporting from a leftist perspectiveRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesOrganizational Behavior This page intentionally left blank Organizational Behavior EDITION 15 Stephen P. Robbins —San Diego State University Timothy A. Judge —University of Notre Dame i3iEi35Bj! Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editorial Director: Sally Yagan Director of Editorial Services:

Wealth-Definition Essay free essay sample

Wealth Fame, fortune, and extravagant lifestyles, we all desire them in certain ways, but what is it that makes a person truly feel wealthy? Wealth as defined by -Webster is (noun) 1. A large amount of money and possessions, 2. Abundance of valuable material possessions or resources, 3. Abundant supply, and 4. All property that has a money value or an exchangeable value. It originally comes from the century: from Middle English well the, from wale weal.In this day and age most Americans view wealth as the first definition, a large amount f money and possessions. How wealthy you are Is typically a measure of how big your house is, what kind of car you drive, and how much money you make annually. Where do we get our impressions of wealth? When does a person think they have enough money? Is wealth more than Just a monetary value? My impression of wealth has a certain monetary value to It, but also transcends It with family values, friendship, and quality of life. We will write a custom essay sample on Wealth-Definition Essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page A lot of celebrities Just want money, fame, power, fancy cars, houses all over the world and have people bow down to them. To me, thats frightful behavior. ? Manson Ann Manson Is best known Internationally as the lead vocalist of the alternative rock band Garbage, and even though she Is wealthy, her view on wealth seem to be that of a regular person. Our impressions of wealth, I think, are a product of upbringing and exposure to society.Through my upbringing, my parents started out with a limited military income, and they eventually climbed their way up to a more comfortable middle-class lifestyle. The view point I now carry stems from that middle-class exposure to the world. The media constantly exploits and broadcasts he life of luxury to millions of people every day. Who has not seen MET Cribs, the latest news about Kim , or some report of a well-known movie star or athlete buying a new private Jet? These examples start to shape our societys Impressions of wealth at an early age. He does not possess wealth; it possesses him. ? Benjamin Franklin Benjamin Franklin, one of our founding fathers, became wealthy from writing Poor working class roots. So the question I begin to ask myself is, when does a person think they have enough wealth? Every day millions of people go to work hoping to new day be in a suitable financial position to retire, some people never reach that goal. American lifestyle has developed into an idea in which the more possessions you have the wealthier you seem to those around you.I disagree with that concept since anyone can attain many fancy possessions simply by climbing into debt by making out their credit cards, or by liquidating their assets with second mortgages, and robbing from their . In this circumstance you do not have wealth, you simply possess items that imply it. When wealth is lost, nothing is lost; when health is lost, something is lost; when character is lost, all is lost. ? Billy Graham Billy Graham is an American Christian evangelist who rose to celebrity status in 1949 by reaching millions of white, middle-class, Protestants, and he became wealthy doing so.

Marketing and Guinness Essay Example

Marketing and Guinness Essay Marketing Strategy for Guinness Introduction Guinness is a renowned stout (beer) company in Ireland, and throughout the world. It is particularly famous for its unique taste and its quality. The beer is an icon for Ireland, with is epic advertisements and classic colour of black and white. Arthur Guinness established the stout in 1759, at St. James’ Gate in Dublin. The company has survived years of competition through its creative advertising and high quality product. Mission Statement The Guinness brand is part of the large Diageo group, its mission statement quotes that they wish ‘To become one of the world’s most trusted and respected companies’. We feel that this is been achieved with the Guinness brand as it is much respected worldwide. They are always striving to grow, and be known for their outstanding stout. Guinness has succeeded in growing into the world’s number one stout brewer. In 2000 its overseas sales overtook Irish and British sales, for the first time and these numbers have continued to grow ever since. Situational Analysis Company Analysis Goals Diageo as a company are constantly striving to reach new goals, to improve the Guinness brand and quality of the product. In recent times the global economic environment has taken a downturn, which has meant that the company has had to do their best to stay competitive and hold their place in the global market. In recent years the sales of the iconic Irish drink have been falling on a domestic level so Diageo decided that it would have to look further a field to developing markets for new sales. We will write a custom essay sample on Marketing and Guinness specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Marketing and Guinness specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Marketing and Guinness specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Diageo got in touch with the famous advertisers Saatchi Saatchi and started about entering the African market and creating what the advertising company call a â€Å"love mark†, described as a brand that enjoys loyalty beyond reason from consumers. One of the company’s aims is to gain a foothold in this market to increase sales, and profits, and develop their worldwide recognition of the brand. Focus Diageos main focus for Guinness has and will be to maintain a product of up most quality, with a loyal customer following. They focus on advertising to promote the stout. Culture Even though the stout is synonymous with Ireland, the drink is accepted worldwide. Guinness sells the stout to 150 countries across the world, with its top markets in Ireland, Great Britain, United States, Nigeria and Cameroon. Guinness is famous for its Irish provenance and epic colour; it is the most famous black stout and is brewed in over 50 countries. Guinness sell a numerous range of stouts, with Guinness Draught and Guinness Foreign Extra Stout been the most popular worldwide. Guinness takes into account the culture of different countries, and understands that different tastes appeal to different regions of the world. Guinness Draught is predominantly sold in Europe, Japan, Australia and North America. This Guinness is available as Guinness Original, Extra cold, Extra smooth, and their most recent – Guinness Red. Guinness Foreign Extra stout is most popular in Caribbean, Africa and Asia, due to its slightly stronger taste. Guinness are ingenious with their advertising strategies, this is evident through the celebration of Arthur Guinness day, it was the 250th global celebration last year, however due to the massive success of the day, it is now a yearly occasion. The day was celebrated in over 150 countries throughout the world. S. W. O. T. Analysis Strengths Guinness is a worldwide renowned brand, under the Diageo PLC. Guinness’ strengths lie in the uniqueness of the brand and its cleverly created advertising campaigns, such as the â€Å"good things come to those who wait† campaign or â€Å"its alive inside†. Diageo understand their markets and the wants of the their target consumers. One of Guinness’ key strengths lies their near monopoly in the stout market, they are the only brand to sell a stout globally. Guinness is a remarkably strong brand that is recognized globally. This means that consumer recognition of the product is instant, when a consumer sees the epic white and black, they automatically think of Guinness. The â€Å"Harp of Brian Boru† is synonymous with Ireland and Guinness itself. Weaknesses One of the main weaknesses for Guinness is the fact that stout has such a unique taste which younger consumers find too strong, this means that they are unable to reach a vast number of consumers. Another problem which Guinness face is the â€Å"old man† image. If Guinness wants to reach a younger spectrum of the market they must shift this portrayal of the drink. The majority of Guinness consumers fall under the plus 35 age bracket, with the most loyal drinkers been 40 plus. Opportunities There are numerous opportunities, which Guinness can act upon, from expanding the global brand to reaching new markets. Guinness have altered the stout for different markets around the globe, to suit the respective markets needs, however, we feel that there is huge scope to try target consumers under 35. By doing so they would have a broader range of consumers in the market. Guinness would need to make a slightly lighter tasting stout to appeal to the younger drinkers, whose taste buds are less developed. The option to ad a new product â€Å"Guinness Light†, to reach this younger end of the market would boost sales in an economically difficult time. Guinness light would not only have a lighter taste but also would have fewer calories, to appeal to the health conscious generation of today. Threats The main threats that the Guinness brand has to face today are economic. During the global recession the brand must strive to be stronger and uphold its quality. Consumers are spending less on goods, which they want, as apposed to what they need. People are less likely to go out to pubs with friends, to save money most consumers would choose to stay at home, however this is where Guinness sold in cans is a success. There is also the threat of competitors, seen as Guinness has endured years of success with the unique stout, other companies may see this as an opportunity to try gain some of this success. Consumer Analysis Statistics show that 80% of Guinness drinkers fall within the 30-60 age group. Guinness has always performed well among the older market segment. Generally stout drinkers have more mature taste buds and are accustomed to the strong taste of the beverage. Guinness is the quintessential Irish beer, and an acquired taste. The consumer value of the beverage is to enjoy it after a day of work, in the pub, with friends, or at least this is the typical consumer profile of a Guinness drinker. Competitor Analysis Currently Guinness is the key brand in the stout market, which means that competitors find it hard to position their brand. In Ireland Murphy’s would be Guinness’ biggest competitor, they are a less popular stout as it does not have the same quality taste as Guinness, however the drink is cheaper than Guinness which may be an advantage to them during the recession. A pint of Murphy’s costs between â‚ ¬4 and â‚ ¬5, where as a pint of Guinness ranges from â‚ ¬4 to â‚ ¬6. Murphy’s is a cheap stout, it appeals to the younger sector of the market as they are budget conscious, and they would not be looking for quality. It is not as well known or recognized as Guinness as its brand isn’t as well established. Besides stouts, companies selling beer would be huge competitors to Guinness, especially world-renowned brands such as Heineken. As they sell their drink roughly around the same price as Guinness, and target similar if not the same market, not only this but Heineken are also famous for there unique and epic advertisements. Cider represents a growing threat in the alcoholic market, it is a lighter drink compared to a stout. The younger end of the market prefers cider; these consumers’ tastes are less acquired compared to the older end. Bulmers has grown its share in the market over the last 10 years, from 2. % to 10% (http://www. bulmers. ie/marketing-case-study/default. asp). It is one of the most popular ciders in the Irish market. In today’s highly competitive market Guinness must strive to increase brand awareness, loyalty to the brand and reach a younger market if it wants to stay as widely recognized, popular and an iconic brand and stout in the Irish market and ar ound the world. Guinness’ competitive advantage over the other stouts, ciders and beers in the market is its unique taste, the fact that it is synonymous with Ireland. Climate Macro-Environmental Analysis Economic Environment Currently we are experiencing a global economic downturn, which makes it difficult for companies to survive. Guinness has a strong and well-established brand which will stand to them during these tough times. Consumers are less willing to spend money in restaurants and pubs, they are more likely to stay in or have friends over. Guinness needs to re-strategise in order to stay competitive, and keep their large foothold in the stout market. A larger emphasis on the stout been sold in cans may be needed in order to keep their sales up. Social and Cultural Environment Guinness as a brand tries to advertise to people of all different cultures, by doing this they can target a large consumer base, as it is a product that is consumed in the three groupings of global economic expansion. Seeing as two of the top five consumers of Guinness in the world are part of the peripheral zone, they have achieved in infiltrating these zones. Their aim is to reach out and capture a person’s attention and imagination with their advertising. By using advertising which identifies with particular cultures in which they are trying to infiltrate, they capture a wider consumer base. Guinness is a universal brand which is enjoyed by some 1. 8 billion consumers yearly. To achieve such staggering numbers, it is a reflection of how successful the brand is. By using different types of promotions and techniques to advertise, Guinness reach out to many types of people and different cultures throughout the world. For example in New Zealand and Australia Guinness hold competitions called Pint Master, in which you rate your pint and your bartender as to how well the pint was poured you then scratch a card and then reveal in you have won a Nintendo Wii. This type of promotion is popular as it encourages people to buy a pint of Guinness as they could possibly win a prize. It also generates word of mouth and gets people interested in the stout, reinforcing the idea of Guinness. In the United States, Guinness has created an App for I-phones and I-pads. This app shows consumers which pubs throughout America sell Guinness, it can find over 20,000 in the U. S. alone. Throughout Guinness’ different advertising campaigns they attempt to incorporate cultural values without isolating other cultures. Sport is both a social activity and part of culture, Guinness associate themselves with sports that are popular to respective countries around the world. In America they targeted the super bowel audience with the ingenious American football advertisement, they have also used this method of advertising for Hurling in Ireland and America targeting both Irish and the Irish Diaspora in America. In Africa Guinness sponsors several leagues and promote the stout through memorable advertisements, which romanticize the sport. Guinness is a multinational company, which positively uses globalisation to connect with cultures without imposing upon them. This has made Guinness a reputable company with a good ethical reputation. Collaborations Guinness is one of the biggest sponsors in Ireland. The company sponsors a wide range of events. The Guinness Cork Jazz Festival is famous all over the world. Guinness also sponsors the Rugby World Cup, Irish Rugby and the Galway Races. Guinness was the creator of the original music festival; a two-day music festival called Witness which features the biggest music acts in the world. It subsequently has changed sponsorship to Heineken. Sponsoring huge events like these is all part of the intricate advertising strategy; consumers will also associate the beverage with enjoying good times with friends. Guinness began sponsoring the All Ireland Hurling championship in 1995. It was the first ever sponsor of the event and the first five years of the sponsorship alone brought hurling to the attention of new audiences and greatly enhanced the image of the sport. Guinness is also the official beer of the Irish Rugby Football Union (IRFU), and sponsor of the Guinness series in rugby. The Guinness book of World Records is a book published annually, containing a collection of world records, both human achievements and the extremes of the natural world. It all began in Wexford, Ireland, in 1951 with Sir Hugh Beaver the managing director of the Guinness Brewery. The first edition of the book was published in 1955. It is now renowned throughout the world and although Guinness and indirectly Diageo owned the rights to the book, in 2001 Gullane Entertainment purchased it. The book, however still holds the Guinness name. The most recent venture of Guinness is its collaboration with Google Earth and iTunes for the new iPhone application. Using the GPS on the phone, the Guinness Pub Finder app allows you to find a nearby pub serving Guinness. The database is selective to the USA with a database of more than 20,000 bars across the country. This shows us how Guinness is evolving with new and improved methods to accessing it’s a younger and more technologically advanced generation. Positioning Positioning is part of any companies marketing strategy; their objective is to influence consumer’s perception of a brand or product. Guinness’ aim is to occupy a distinct and clear part of consumers’ minds. Guinness successfully positions their brand as one of â€Å"top quality† with a â€Å"unique taste† and one that is synonymous with Ireland. When a consumer thinks of Guinness they automatically, think black and white, and think of Ireland. Its through the brands innovative advertising that the stout has been positioned clearly in the minds of consumers today, which is a hard task to achieve in such a competitive and ever expanding market. Their campaign â€Å"good things come to those who wait†, creates the idea that the 119. seconds it takes to pour the stout, is worth the wait for a drink that is uniquely brewed, with quality taste every time. Marketing Mix Product Guinness is a dark stout made of roasted, malted barley, hops, yeast and water. Its distinct ‘black’ appearance beer is not actually black but rather dark ruby red because of the way the ingredients are prepared. The white head is creamy due to bubbles of nitrogen and carbon dioxide gas as the beer is poured. This is what makes the product so unique, it is important that it is poured and served in a particular way. The two-part pour method means the perfect pint can be prepared in 119. 5 seconds precisely. The complete Guinness product line includes: †¢Guinness Draught; creamy pint, available in keg, bottle and can (typically sold in Europe, the US, Canada and Australia) †¢Guinness Draught Extra Cold available in keg. Other than being served a few degrees cooler, it is the same as Guinness Draught. †¢Guinness Foreign Extra Stout stronger in taste and more bitter than Guinness Draught (it is especially popular in Asia, Africa and the Caribbean They are all brewed with the classic and unique Guinness techniques. However, it uses local ingredients so, in Nigeria for example, Guinness is made using sorghum, which grows better than barley. A stronger Guinness called Foreign Extra Stout is also brewed in Africa and other places. Price Guinness prices are competitive relative to other stouts and beers within the market. Government measures in Ireland control the cost of alcohol in the country, with retailers passing the savings on to consumers. Since 1976, there hasnt been a very big variation in the number of pints that the manufacturing worker could buy with a gross wage. Place Guinness is primarily a product that can only be drunk in bars. Many Irish drinkers associate ‘the black stuff’ with the common pint. Now readily available in cans and bottles, it is more widespread towards off licenses and supermarkets. Over the past years, Guinness has been performing relatively well in foreign markets. In the United States, sales are picking up. Australia and Africa are also giving the brand a good reception. Promotion Guinness’ advertisements and promotional strategy relies on rich Irish heritage. The Irish perception of Guinness however, finds that most people think of Guinness as the most advertised brand and not a rich, Irish brand. The adverts are famous throughout the world; they are universal and appeal to all, far and wide. Guinness has produced amazingly creative and imaginative television adverts and slogans. It is the reason the brand is so famous and well known today. New Strategy and Repositioning of the product Selected Marketing Strategy (Guinness Lite) In order to reach a greater market, Guinness needs to re-position itself as the beer of choice for younger potential consumers. The idea is to tweak the current product to make it more appealing to younger drinkers with a less accustomed pallet. Guinness Lite could be a part of the new product line, this would mean a lighter stout and a lower alcoholic strength. In order to capture a younger generation, one that is attracted primarily to lagers and beers the company should look for ways of engineering their product to suit that market preference. In order to maintain the older market, the company should still retain its older Guinness brand. In other words, there will be two offerings; the classic Guinness brand and the new one. Since the company will be introducing a different brand, they need to change their packaging. Diageo should re-package the new Guinness Lite in a can. The can should have different colours from the old Guinness so that young people can see that they are buying a different product from their parents, while still maintaining the harp and classic Guinness logo, to keep the overall look and feel of the iconic brand. The third and last aspect about Guinness’ positioning will be its Irish heritage. The beer will be tailored for the Young Irish population. In order to attract the younger consumer, Guinness Lite’s pricing should be tailored to suit that category. Since most youth are not yet as financially stable as their older counterparts, it will be necessary to place the product’s price at a consumer-friendly level. They should maintain their prices at that level in order to stay competitive. The most important element of the new marketing strategy, which will also form part of the promotional strategy, is appealing to the younger audience. We know that over 80% of Guinness drinkers fall within the 30-60 age group. A mere 15% of Guinness consumers lie between the 20-29 age bracket. This may be because many youngsters are looking for something that will differentiate them from their parents. Guinness in the eye of younger drinkers is generally considered as a drink that is predominantly popular with older generations. Advertising on a personal level, towards a younger customer base its important. New ad campaigns with young actors and a fresh image will bode well for the new product. Guinness Lite should be a common product in supermarkets and other retail outlets. Taking a shift from the pub going market segment, as we need to make the product easily available to the home drinker. As it has been stated earlier, drinking habits in Ireland have changed and it would therefore be necessary for the company to consider retail chains and supermarkets as their primary distribution channels. In the past Guinness focused on pubs and bars, as their major retail distribution channel but this need not be the case for Guinness Lite. In order to revitalise the Guinness brand, the company should re-position themselves as the brand of choice for young consumers. This needs to capture their needs and preferences. They need to change the product content and its packaging. Pricing, distribution and promotion need to capture this element. However, since the focus is in Ireland, then the company’s promotional strategy should reflect its rich Irish heritage. These two issues are the core concepts that can get Guinness back on track. Conclusion As a whole Guinness is an iconic reputable company, with global recognition. It has endured massive profits over the last decade. It is constantly striving to reach new markets and new potential consumers; Diageo has achieved this through innovative advertising and creative promotional campaigns. We believe the brand will continue to expand and grow. Guinness as a brand and product shows no sing of slowing down in the future. It will continue to be a pioneering brand for years to come.

Writing a Thesis Statement for an Academic Paper

Writing a Thesis Statement for an Academic Paper Thesis Statement Help from Professional Writers Writing an academic essay is quite a usual task in high school, college or university. Students are asked to provide research on a topic, share their ideas and points of view in an essay. You should have precise arguments that will underpin your statement and persuade others. The idea you want to communicate is called a thesis statement. Making a good thesis statement might be tough as you have to put all your ideas and demonstrate personal position in one or two sentences. A lot of students face troubles with it while writing a thesis or an essay. The team of is ready to take care of your thesis. Place an order and our writers will do everything that is required. We can not only review your essay but help you write one on any of the following subjects: Math; Literature; Science (Biology, Chemistry, Physics, Astronomy, etc.); English Grammar; History; Law; Economics; Politics, etc. is a team of professional writers who can easily help you write a thesis statement. They have years of experience in writing and know how to make in powerful, precise, and persuasive. Our professional writers know exactly how to use a thesis statement to make an essay coherent, connecting thoughts into one single unit underpinned by facts and arguments. Students from different countries tend to use our services and ask for thesis statement help. Some of them become our clients and have a chance to enjoy all perks our company can offer. Once you place an order and make a payment, one of the managers will contact you to discuss the details and further steps. Writing a thesis statement seems to be difficult, but our experts are able to help you with that. : We Help Students Whenever you find it hard to write a thesis statement, our skilled writers are here to help you. We hire only native speakers from the USA, who hold a Master’s degree or a PhD in a respective field. Before they are offered a position of the writer, we ask them to pass tests in English grammar and vocabulary. We have to be sure of their professional writing skills. The orders we get are required to be written in academic style and within a stated time frame, so there should be no delays. Apart from writing a thesis statement, our team will help you with the following assignments: Article writing; Book/movie review; Thesis; Dissertation; Essay writing; Creative writing, etc. It is required to provide some personal information while placing an order. Have no worries as all customer’s personal data is kept safe thanks to a great security system. What is more, it is never passed to third parties. We do care about your comfort and confidentiality. The end of term is approaching and you will be loaded with projects or writing assignments that might take a lot of time. It is impossible to cope with everything equally, so you might need help writing a thesis statement or deal with other tasks. In case you have any question in regard to thesis statement writing or you are interested in some other services, it is possible to contact our support team. They are available 24/7 and can answer all your questions. Feel free to use our online services and you will receive the best support from experienced and professional writers. Do not hesitate and prioritize the assignments you have to deal with.

Useful Vocabulary for a Job Interviews and Résumés

Useful Vocabulary for a Job Interviews and Rà ©sumà ©s During the job interviewing process its important to use verbs that precisely describe your duties and responsibilities at your present and past positions. The following list provides verbs that are both precise and commonly used in an English-speaking workplace. These verbs are used to express responsibilities and tasks performed throughout an applicants professional career.   Great Action Words  for Your Rà ©sumà © A Verb Example Sentence accomplished I've accomplished a lot in my current position. acted She's acted as head of the department. adapted I adapt to team working situations easily. administered I administered four committees. advanced I've advanced many new ideas. advised I advised management on purchasing decisions. allocated I allocated resources on a weekly basis. analyzed I analyzed financial data. applied I applied my knowledge to workflow. approved I approved new products for manufacturing. arbitrated I arbitrated for Fortune 500 companies. arranged I arranged meetings. assisted I assisted the CEO. attained I attained the highest level of certification. B-C Verb Example Sentence blended I blended traditional approaches with new insights. brought I brought a team player sensibility to the job. built We built more than 200 homes. carried out I carried out a wide range of duties. cataloged I cataloged our company's library. collaborated I've collaborated with more than fifty clients. completed I completed the highest level of the training. conceived I've conceived of numerous products. conducted I conducted telephone surveys. constructed I constructed prototypes for marketing. consulted I've consulted on a wide range of issues. contracted I've contracted with large and small businesses. controlled I controlled more than $40,000,000. cooperated I cooperated successfully on more than team projects. coordinated I coordinated between sales and marketing departments. corrected I edited and corrected company brochures. counseled I counseled clients on insurance policies. created I created more than twenty advertising campaigns. D-E Verb Example Sentence dealt I've dealt with a wide variety of issues. decided I've decided I need to further my career. decreased I decreased spending while improving profits. delegated I've delegated tasks on a number of projects. detected I detected a number of mistakes. developed I developed an invention. devised I devised a plan to improve profits. directed I directed the sales department. discovered I discovered the reason. distributed We distributed throughout the country. documented I documented company policies. doubled We doubled profits in only two years. edited I edited company communications. encouraged We encouraged research and development. engineered I engineered a wide range of applications. enlarged I enlarged our community outreach. escalated We escalated the problems to the director. established I established company guidelines. estimated I estimated future costs. evaluated I evaluated investment opportunities. examined I examined sites for pollution. expanded I expanded our sales to Canada. experienced We experienced difficulties meeting the deadline. explored We explored a wide range of possibilities. F-L Verb Example Sentence facilitated I facilitated an exchange of ideas between the companies. finalized I finalized projections for the year. formulated I formulated answers to the questions. founded I've founded two companies. functioned I functioned as a liaison between management and employees. guided I guided operations through the process. handled I handled customer complaints. headed I headed an exploratory committee. identified I identified issues and reported back to management. implemented I implemented company plans. improved I improved the feedback process. increased We increased sales by over 50%. initiated I initiated investments into the latest technology. inspected We inspected more than two hundred companies. installed I installed air-conditioning units. introduced We introduced innovate products. invented The company invented double-sided tape. investigated I investigated customer complaints. led I led the sales department to its best year. M-P Verb Example Sentence maintained I maintained the company database. managed I've managed more than five hundred employees. moderated I moderated negotiations between the two companies. negotiated I negotiated a better deal for the company. operated I've operated heavy machinery. organized I've organized many projects. performed I performed as company clerk. pioneered We pioneered new sound technologies. planned I planned company retreats. prepared I prepared documents for management. presented I presented at many conferences. programmed I programmed the company database. promoted I promoted employees in human resources. provided We provided feedback to management. purchased I purchased materials for the company. R-Z Verb Example Sentence recommended I recommended cutbacks at the company. recorded I recorded notes during meetings. recruited We recruited the best talent. redesigned I redesigned company workflow. repaired I repaired watches for a few years. replaced I replaced the director after only six months. restored I restored the company to profitability. reversed We reversed the trend and grew. reviewed I reviewed company documents and made recommendations. revised I revised figures at the end of each quarter. screened I screened applicants during job interviews. selected I selected employees and assigned tasks. serviced We serviced all the buses in the area. set up I set up four branches. stimulated I stimulated discussion between departments. strengthened We strengthened sales abroad. summarized I summarized complex ideas so everyone could understand. supervised I supervised two teams on the project. supported I supported management with research. tested I tested a number of devices in the field. trained I trained employees. transformed We transformed the company in a short time. upgraded We upgraded our IT infrastructure. validated I validated customer claims. Use these verbs to really sell yourself. You only have a few minutes to show how good you really are. Using this precise vocabulary and being confident can help you make the best impression possible.

The Gilded Bronzes of Cartoceto di Pergola Essay

The Gilded Bronzes of Cartoceto di Pergola - Essay Example The late Republican period was known to use monumental images to underline Roman power (The Famous Gilded Bronzes). The fact that these spectacular sculptures were discovered in 1946 as mostly fragments in a shallow pit by two farmers working in their field near the City of Pergola makes their reproduction in such detail quite amazing. However, because they were in fragments, the sculptures were saved from being melted down for re-use of the metals, a common practice in ancient times. Gian Mario Spacca, president of the region of the Marches, is quoted as saying, "This group of gilded bronzes conveys all the beauty and mystery of Ancient Rome . . . Their unknown story and accidental discovery are a remarkable demonstration of the miracle of these lands, the Marches, which can reveal superb works of art, testimony to the talent and importance of a culture recognized all over the world" (The Famous Gilded Bronzes). It took from 1948 to 1986 to restore and reconstruct these statues. The very fact that these statues were destroyed triggers the imagination. The figures are obviously based on actual mo dels. Could it be that the group fell out of favor at some time, and that is why the statues were crumbled and buried Could the figures be related in some way to Augustus It has been determined that they were created in the 1st century B.C., but when were they buried and why were they destroyed Historical Background The Roman Republic was established in 509 B.C., but political rivalries in the first century B.C. led to civil wars and the eventual collapse of the Republic. The Roman imperial period began in 30-27 B.C. with the principate of Augustus. Between 27 B.C. and A.D. 14, Rome was transformed into a city of marble. Julius Caesar had been assassinated in 44 B.C. and his nephew Octavius ruled as Emperor Augustus. The Hellenistic or Augustan period introduced the accurate depiction of age from children to adult to old age. Use of bronze made possible immediacy and naturalistic detail (Hemingway 3). Comparison of the gilded bronze family group of Pergola with the Greek sculptures of 50 B.C. to 1 B.C. indicate many similarities in style. Because it is not known or even conjectured that any specific sculptor created the family group, it is quite possible that a Greek sculptor was responsible or that the style was copied. The Romans first came into contact with the Greeks in the 3rd century B.C. in Southern Italy and in Sicily where Greek colonies had been established five hundred years earlier (Roman Sculpture). The illustrations on page 7 offer comparisons with each other. The knight (A) in the family group (late 1st century B.C.) is bald with one lock of hair towards the forehead, closely set eyes and bitterly straight mouth (The Gilded Bronzes: Knight). He is thought to be mature, between 40 and 50 years old. The tunic worn by the knight is one worn by a Roman officer of high rank. The statue of the young boy (B), thought to be Gaius, adopted grandson of Emperor Augustus, also resembles the knight, but with a softer expression (Portrait Statue of Young Boy). Another statue (C), dated 1st century B.C./A.D., shows a man carrying two ancestral busts. The one on the right could be the knight in the family gro

UAE History Questions Assignment Example | Topics and Well Written Essays - 1250 words

UAE History Questions - Assignment Example The main business was fishing, pearl diving while agricultural sector was poor: only oasis zones allowed growing vegetables and date farms. Due to its comfortable location before Strait of Hormuz, Dubai was a trading point for Bedouins. This tribe society served for a basic model of social organization for pre-UAE population. The Prophet Muhammad wasn’t a prophet only but a warrior and influential political leader (including famous Taking of Mecca). His ambassadors were spreading the religion, and after Muhammad’s death at Dibba battle non-Muslims were defeated. Islam entrenched itself on Arabian Peninsula. 637 AC is another important date because then by conquering Julfar (later Ras al-Khaimah), an important port and a great point of trade during centuries, Islam started to spread on Iran. It was a period of a great sea traveling in 16th century when Portuguese expanded Indian Ocean, and reached Persian lands for the first time. Being more technologically developed nation, Portuguese dominated in the Persian Gulf about 150 years, and for that time step by step conquered a native population of Arabic Peninsula. The reason was a very important trade highway to India a great Portuguese traveler Vasco da Gama discovered when leading his ships to the Cape of Good Hope in 1498. The main product was very precious those days Asian spices. It was previously mentioned that Julfar was a wealthy port, and thus, Portuguese wanted to control the Arabian Gulf to control a trade market. Important is to mention that local Persians often participated Portuguese when conquering allowing conquerors to use their forts. Portuguese weren’t only Europeans interested in a sea trade, and soon in 16th century British came traveling along the Arabian Gulf. By that time, the Peninsula generally was under Ottoman Empire power, but some local tribes were really strong. Qawasim

Racism And Discrimination Today Essay Example for Free

Racism And Discrimination Today Essay How would you like to be treated certainly because of your cultural, beliefs, tradition or even color? Well this is happening everywhere every day. This is called racial discrimination. So what is racial discrimination? It is not knowing anything about someone when you look at them, but disliking them anyway and treating them differently, not because of who they are, but what they are. In addition Racism started from the past and is still active today. Racism in the past was simply violent especially in the early 20th Century. When slavery was ended in America in 1865 racial tension occurred. As the free slaves, where allowed to move freely around the land a majority of the white population still saw them as slaves and did not want to interact and socialize with them. One example of racism is that Research has shown that teachers expect black children to fail Not only are black children played in lower sets; they themselves believe that they are certain to fail. This is proof that racism is every where and occurs from any age group. Racism has always been around. It is one of the world’s MAJOR concerns TODAY. A number of people are naà ¯ve of how much racism undertakes in our society today. Racism can be seen in incidents of racist abuse, harassment and discrimination. Racism is the discrimination of a person because of the race that they have inherited. Racism can be said to anyone. It is certainly severe that these things change, but these past few years, many people in all countries have been saying malicious and discourteous things about one another’s tradition. I can’t stress to say that racism is harassment, it is Mistreatment. People think it’s amusing to torment a person because of their color, their accent, culture and sometimes even how they are not good in something, this is all racism. There are numerous diverse types of racism, for example racism because of skin color, birth place, religion etc but they all got a couple of things in common. All kinds of racism are dreadful and create a negative and sometimes dangerous emotional response. Racism not only leads to social problems but in severe cases it causes mental illness and violence for example self harm, depression and the harming of others. In most cases it causes the target to feel deserted, depressed and livid as most of you people previously know from experience but what you people didn’t is that in the most severe cases racism leads to suicidal thoughts and the miserable thing is that in the worst cases these thoughts are carried out and its usually by a young teenager. That’s a young person with their whole life ahead of them claiming their life because a few people can’t accept them because they are a little different. Many riots have been caused all around the world due to racism. As John F. Kennedy had said This nation was founded by men of many nations and backgrounds, on the principle that all men were created equal.† A statement which directly states the importance everyone has in this world and the equality everyone shares regardless where you are from or what color you are. Racism is always going to occur but their will always be a chance to reduce it. Truth speaking there are no different races, but only one race. The human race. Thank you for listening!

Lord Of The Flies-symbolism :: essays research papers

Symbolism is defined as the representation; treatment or interpretation of things as symbolic. In society and in particular, literature, symbolism is a prominent component that helps to illustrate a deeper meaning then perceived by the reader. Symbolism can be anything, a person, place or thing, used to portray something beyond itself. It is used to represent or foreshadow the conclusion of the story. In William Golding’s, Lord of the Flies symbolism of the main characters Ralph, Jack and Simon plays a very important role in helping to show how our society functions and the different types of personalities that exist. An examination of Simon as a symbol of good, Ralph as a symbol of the common man, and Jack as a symbol of evil, clearly illustrates that William Golding uses characters as a symbol of what is really happening in the outside world throughout the novel.   Ã‚  Ã‚  Ã‚  Ã‚  First off, the common man is someone who has a balance between good and evil, a good perception of reality and strong morals. In Lord of the Flies, Ralph is the character who is perceived as this type of individual. The first example of this is Ralph’s appearance. Ralph keeps and continues to wear his school sweater while other boys run around naked. This illustrates his desire to keep the island somewhat civilized. Secondly, he does everything in his power to keep the boys working together and getting along with each other. Lastly, Ralph attempts to keep the boys under a type of domesticated. He tries to do this by making such laws as the freedom of speech. This law gave any member of the group a right to express his opinion. Unfortunately, Ralph’s attempts failed and the boys became savages.   Ã‚  Ã‚  Ã‚  Ã‚  Secondly, the evil side of a person is an unavoidable thing. It can be supressed but also can take over a person. Although everyone has an evil side, some have a harder time controlling it then others. The character of Jack was the representation of evil in the novel. First, Jack’s appearance is stereotypical of a possessed or evil person. He is tall and slender, with red hair and sports a of the slaughtered pig suggests is evil nature. This is a strange and barbaric thing to do in a civil society. Lastly, the fact that Jack black clock. Secondly, when he baptizes himself with the blood showed no remorse about the death of Simon clearly illustrates that he is the representations of evil in the novel. Lord Of The Flies-symbolism :: essays research papers Symbolism is defined as the representation; treatment or interpretation of things as symbolic. In society and in particular, literature, symbolism is a prominent component that helps to illustrate a deeper meaning then perceived by the reader. Symbolism can be anything, a person, place or thing, used to portray something beyond itself. It is used to represent or foreshadow the conclusion of the story. In William Golding’s, Lord of the Flies symbolism of the main characters Ralph, Jack and Simon plays a very important role in helping to show how our society functions and the different types of personalities that exist. An examination of Simon as a symbol of good, Ralph as a symbol of the common man, and Jack as a symbol of evil, clearly illustrates that William Golding uses characters as a symbol of what is really happening in the outside world throughout the novel.   Ã‚  Ã‚  Ã‚  Ã‚  First off, the common man is someone who has a balance between good and evil, a good perception of reality and strong morals. In Lord of the Flies, Ralph is the character who is perceived as this type of individual. The first example of this is Ralph’s appearance. Ralph keeps and continues to wear his school sweater while other boys run around naked. This illustrates his desire to keep the island somewhat civilized. Secondly, he does everything in his power to keep the boys working together and getting along with each other. Lastly, Ralph attempts to keep the boys under a type of domesticated. He tries to do this by making such laws as the freedom of speech. This law gave any member of the group a right to express his opinion. Unfortunately, Ralph’s attempts failed and the boys became savages.   Ã‚  Ã‚  Ã‚  Ã‚  Secondly, the evil side of a person is an unavoidable thing. It can be supressed but also can take over a person. Although everyone has an evil side, some have a harder time controlling it then others. The character of Jack was the representation of evil in the novel. First, Jack’s appearance is stereotypical of a possessed or evil person. He is tall and slender, with red hair and sports a of the slaughtered pig suggests is evil nature. This is a strange and barbaric thing to do in a civil society. Lastly, the fact that Jack black clock. Secondly, when he baptizes himself with the blood showed no remorse about the death of Simon clearly illustrates that he is the representations of evil in the novel.

God’s kingdom Essay

John Ortberg’s The Life You’ve Always Wanted book talks of how one can be transformed and live with Jesus inside their life. One should lead a deep spiritual life wherever they are and in all aspects of their life. A proper relationship with one’s God can transform one so that they lead a spiritual life which is very important to a Christian. When one lives with Jesus in their hearts, there are fruits of Holy spirit that they can acquire which include peace, kindness, and joy. When one leads a spiritual life, they cannot have disappointments in their life because disappointments come when they ignore to live the way God wants them to live. One should thus not disappoint the God who created them and Who guides them in everything they do every day. One should understand that they were created by God. Rather, man was made by God to subdue the earth and fill it and also to have dominion on other creatures on the earth. There is a need to know that death is not the end of our lives but that there is another life which will be eternal in heaven. One should understand that the gospel is true and is not like any other tales which are being told here in the world. Consequently, God’s kingdom is open to anyone who can accept Jesus to be their savior and lead his life as the Jesus did by not following and fulfilling earthly needs. One should understand that Jesus came in the world and died for our sins in order to have eternal or everlasting splendor. One should understand that God can transform them at any time regardless of their age. This happened to Moses at a time that he was thinking he had become a person who had been forgotten. God however transformed him and made him the person who rescued the Israelites from the powerful Pharaoh. One should also understand that God hears prayers and answers them as He did to the Israelites in the hands of pharaoh. God heard their groans and sent Moses to bring them out of Pharaoh’s slavery. One should also understand that the desire to be transformed lies in everyone’s heart. Moreover, once they are transformed, they acquire hope in their life and are assured of eternal life in the next world. One needs to understand that Christians should not conform to the world around them. Paul advocated for transformation by renewal of minds. People should also understand that we are on a morphing time and that any ordinary person can receive power anytime and have extraordinary changes. Above everything, one should not forget that Jesus died for mankind’s sins and that Christ brought joy to humanity and that we should follow His teachings. One should have patience and endurance whenever they are suffering, be attending prayer fellowships, and have solitude and meditation on the Scriptures (Ortberg, 2002). I remember one day asking myself many questions after my expectations had failed to come true. I had finished my secondary level education. Moreover, since I thought that I had done my examinations well, I was thus sure that I had excelled and that I will be able to join a higher learning institution to do my bachelors degree. When the results were announced and after hearing that in our school, around five students had passed to join university level, I knew I must have passed because I used to be number one in our class since I was in form one. When I went to pick my results, I was surprised to find that my name did not appear among the first top ten students. I was shocked to an extent that I could not even talk to anybody whom I came across as I was going home. I went home and I did not even talk to any of my family members. I could not even participate in doing any household chores no matter how easy it was. I could not even talk to my friends who used to come visiting me. I stayed indoors for more than two weeks enduring a lot of stress asking myself why God had done that for me. I used to ask myself whether it was because I was not attending morning prayers and church devotions that God had decided to discipline me. My parents, having seen how I was depressed, organized that I go to another school where I would redo my exams. When the results were out, I had passed very well. What surprises me in Ortberg’s book is how and why one gets disappointed with themselves. Another question I would like to ask is what made Moses to ask God who He (God) was as Moses was being sent to pharaoh. Further, is human transformation genuinely possible? Another question which I may ask is how people understand or view this issue of transforming or morphing? Is it that people turn to God or remember the Lord when they are faced with problems? Do people understand that there is life after this one we are living in and that Jesus died so that we can have eternal majesty? Moreover, Ortberg should have asked the old woman how she knew Jesus and how her life was in Jesus. He could also have asked her how she knew about Jesus Christ; was it because she was blind and old or did she know Him when she was still young. What steps can one take to make sure that he or she has transformed as many people as possible? Can Ortberg – the author of this book, be associated with any influence in transforming the faith of many pagan people and bring them to Christianity? At what age or state can one be transformed and accept Jesus as their personal savior? From Ortberg’ book, I have learnt that transforming people is a very important thing since one can change the life of a person completely from a bad one to a good one. I have also learnt that mankind’s wish is not the wish of God. I have also known that when one leads a spiritual life, they can always much happiness and be joyous. Another lesson I have learnt is that material things are not important for they are earthly things. Rather, what is important is God’s kingdom since in it, there is eternal splendor. I have also learnt that the life one wants to live is not always easy to live because God has plans for everyone and that we are not the determinants of our lives. Instead, God created humanity and has the plans for everybody. Another lesson I have learnt from this book is that God is the giver of life and can change one’s lifestyle at any stage or at any age. I have also learnt that God hears the prayers and cries of His children and answers them. Time is not significant in this case since God has explicit plans for everyone. References Ortberg, John. (2002). The life you’ve always wanted. Grand Rapids, Michigan: Zondervan.

Culture Intervention in the School Essay

In (PLEASE PUT THE NAME OF YOUR SCHOOL HERE), students coming from different races and ethnicities are accepted. Thus, this creates a student body which is culturally diverse and different in terms of the beliefs, values, languages, and other aspects related to culture. People coming from different cultures are not expected to have a harmonious relationship right away especially with regard to their young age. However, there may be some forms of intervention that can reduce the friction, tension, and conflict due to cultural differences. Before delving into the details of intervention for culture, it is necessary to define culture to be able to target the right elements. Culture is defined â€Å"in anthropology, the patterns of behavior and thinking that people living in social groups learn, create, and share† (Bodley, 2005). This is comprised of the â€Å"beliefs, rules of behavior, language, rituals, art, technology, style of dress, ways of producing and cooking food, religion, and political and economic systems† (Bodley, 2005). Thus, the term culture encompasses a wide range of factors that paves the way for more differences among the students. There are several intervention measures that can be put into application in the school. First, it is important that there is an atmosphere in existent in the school that clearly sets a zero tolerance for bullying and by-standing within the premises of the school. Bullying and by-standing are common consequences of variations in culture. More often than not, the students belonging to the majority culture teases the students who are members of the cultural minority groups. This could lead to bullying and constant fear and inferiority for those who become the victims of the bullies and by-standers. With the foregoing statement, the school administration, in cooperation with the parents, should be able to make a concerted effort to make and agree on policies that will lead to harmonious relationships between the culturally-varied students. Corresponding sanctions should be placed upon the violations and their degrees should be identified. Moreover, rewards for those students who help in creating a stable environment and who makes a way to accept cultural differences in the school should be given a rewards in terms of academic and recognition factors. This is a long and tedious process and there are a lot of factors and minute details to be considered in making the policies. Also, through the cooperation of the parents, there will be reinforcement measures even when the children go back to their homes. It will not simply be a school responsibility for them but hopefully, will become a way of life and a part of their values. Second, there is a need for adult mentors to become visible to the students. However, they should not see these adult mentors as someone who would always pinpoint their mistakes and become an authoritative figure that will constrict their movements. Rather, these adult mentors should be perceived as persons who will be a help within their reach for any problem they have. Adult mentors will be based on a schedule formulated for each break period to patrol on places where the children mostly are and in places that become a favorable place for bullying. The procedures for this should be discusses together with the first culture intervention. Lastly, the students should also be involved in the efforts to have an environment which accepts cultural differences. This can be done by having one class period devoted to an open discussion regarding the different cultures of students and to highlight the exciting and new information about each culture. This way, the students will become aware that it is not only their culture that is in existent but there are a lot of colorful things to look forward to in the treasure box of another student’s culture. Also, the homeroom adviser or teacher could serve as a facilitator for discussion that will dwell on the different problems of culture they have in the school right now. The children are expected to understand this with a proper explanation from the facilitator. The facilitators of the group discussions will have to undergo training for this subject. References Bodley, J. H. 2005. â€Å"Culture. † Microsoft ® Encarta ® 2006 [CD]. Redmond, WA: Microsoft Corporation.

The Right to Online Music Sharing essays

The Right to Online Music Sharing essays Its 10 PM at night, and youre downloading a hit song from one of your new favorite bands. If certain companies and industry heads get there way, this will soon be impossible. As the Internet has grown in the past five years into a source for vast amounts of information and knowledge, the people have changed it, molded it for their own wants and needs. It is because of this that it is possible to get music for free from programs such as Kazaa, Imesh, or the most popular and controversial one, Napster. The principle leader of this, the RIAA (Recording Industry Association of America) is extremely against this, and for no reason, for it is impossible to stop all forms of it. Its obviously not hurting everyone, especially seeing music stars are already making millions of dollars. Therefore, they should stop pursuing this never-ending battle, for they will never prevail. First of all, there are so many different search engines to use to find music. Its almost everyday that a new program is uploaded to the Internet and downloaded by thousands, even millions of users. Every time a program or site is shutdown for distributing such software, another one is created and brought to users that have access all over the world. The RIAA isnt having any success shutting others down, for they spend too much money and time on only one of them, Napster (Bootleggers). Janis Ian said, The Internet, and downloading, are here to stay... Anyone who thinks otherwise should prepare themselves to end up on the slagheap of history. (Ian) I believe that because of such trouble these Recording Companies are going through, they are making people think of how greedy the Recording Industry is. Consumers will possibly think, why should I continue to assist them by buying CDs? Some artists believe that if they choose to make songs available to the public, that they will be m ore like...

Positions and Duties on Board a Pirate Ship

Positions and Duties on Board a Pirate Ship Each of the members of the crew of a pirate ship had a specific position to play and a set of duties to go along with that role. A pirate ship was an organization much like any other business. Life on board a pirate ship was much less strict and regimented than on board a Royal Navy or merchant vessel of the time, but there were still duties that had to be done. There was a command structure, and different men had different jobs to make sure that everything went smoothly. Well-run and organized pirate ships were more successful, and ships that lacked discipline and leadership generally didn’t last very long. Here is a list of the common positions and duties on board a pirate ship. Captain Hulton Archive/Stringer/Getty Images Unlike in the Royal Navy or merchant service, where the captain was a man with a great deal of experience and complete authority, a pirate captain was elected by the crew, and his power was only absolute in the heat of battle or when giving chase. At other times, the captains wishes could be dismissed by a simple majority vote of the crew. Pirates tended to like their captains to be neither too aggressive nor too meek. A good captain had to know when a potential victim was too strong for them, without letting weaker quarry get away. Some captains, such as Blackbeard or Black Bart Roberts, had great charisma and easily recruited new pirates to their cause. Navigator It was hard to find a good navigator during the Golden Age of Piracy. Trained navigators could use the stars to figure out their latitude, and therefore could sail from east to west with reasonable ease, but figuring out longitude, north to south, was much harder and involved a lot of guesswork. That was fairly important: pirate ships often ranged far and wide. â€Å"Black Bart† Roberts worked much of the Atlantic Ocean, from the Caribbean to Brazil to Africa. If there was a skilled navigator on board a prize ship, pirates would often force him to join their crew. Sailing charts were also valuable and were confiscated as booty when discovered on board prize ships. Quartermaster After the Captain, the quartermaster was probably the most important man on the ship. He was in charge of seeing that the Captain’s orders were carried out and handled the day-to-day management of the ship. When there was plunder, the quartermaster divided it up among the crew according to the number of shares each man was due to receive. He was also in charge of discipline in minor matters such as fighting or minor derelictions of duty. More severe offenses went before a pirate court. Quartermasters often inflicted punishments such as floggings. The quartermaster would often board prize vessels and decide what to take and what to leave. Generally, the quartermaster received a double share, same as the captain. Boatswain The Boatswain, or Bosun, was in charge of the ship itself and keeping it in shape for travel and battle. He looked after the wood, canvas, and ropes that were of vital importance on board. He would often lead shore parties when supplies or repairs were needed. He oversaw activities such as dropping and weighing the anchor, setting the sails and keeping the deck clean. An experienced Boatswain was a very valuable man. They often got a share and a half of loot. Cooper Wooden barrels were very valuable, as they were the best way to store food, water, and other necessities of life at sea. Every ship needed a cooper  or a man skilled in making and maintaining barrels. Existing storage barrels had to be regularly inspected. Empty barrels were broken up to make space on small ships. The cooper would quickly put them back together if they stopped to take on food and water. Carpenter The carpenter was in charge of the ship’s structural integrity. He generally answered to the Boatswain and would fix holes after combat, keep the masts and yardarms sound and functional, and know when the ship needed to be beached for maintenance and repairs. Ships carpenters had to make do with what was at hand, as pirates usually could not use official dry docks in ports. Many times they would have to make repairs on some deserted island or stretch of beach, using only what they could scavenge or cannibalize from other parts of the ship. Ship’s carpenters often doubled as surgeons, sawing off limbs that had been wounded in battle. Doctor or Surgeon Most pirate ships preferred to have a doctor on board when one was available. Pirates frequently fought–with their victims and with one another–and serious injuries were common. Pirates also suffered from a variety of other ailments, including venereal diseases such as syphilis and tropical illnesses like malaria. If they spent a long time at sea, they were vulnerable to vitamin deficiencies like scurvy. Medicines were worth their weight in gold: when Blackbeard blockaded the port of Charles Town, all he asked for was a large chest of medicines. Trained doctors were hard to find, and when ships had to go without one, often times a veteran sailor with some common sense would serve in this capacity. Master Gunner If you think about it for a minute, you’ll realize that firing a cannon must be a tricky thing. You have to get everything right: the placement of the shot, the powder, the fuse... and then you have to aim the thing. A skilled gunner was a very valuable part of any pirate crew. Gunners usually were trained by the Royal Navy and had worked their way up from being powder-monkeys, young boys who ran back and forth carrying gunpowder to the cannons during battles. The Master Gunner was in charge of all of the cannons, the gunpowder, the shot and everything else that had to do with keeping the guns in working order. Musicians Musicians were popular on board. Piracy was a tedious life, and a ship could spend weeks at sea waiting to find a suitable victim. Musicians helped to pass the time, and having some skill with a musical instrument brought with it certain privileges, such as playing while the others were working or even increased shares. Musicians were often forcibly taken off of the ships of their victims. On one occasion, when pirates raided a farm in Scotland, they left behind two young women†¦ and brought a piper back to the ship instead.

Case study hillton's transformation Example | Topics and Well Written Essays - 750 words

Hillton's transformation - Case Study Example This spirit of togetherness and unity of the community was manifested in the city and all the parties involved in the area including the labor unions representing the employees accepted that all the employees be given the opportunity to exercise their freedom at their work places. Based on their experience, the workers are accorded the opportunity for growth and development through rise in ranks and promotion. All the employees at Hillton were working in the environment where all their activities in the industry were guided by industrial legislations and regulations. Under these clauses, all the employees are entitled to equal treatment and fair treatment with equality. The employees at Hillton were expected to adequately learn and acquire the skills that match their job skills and technical competence. Besides, the employees of Hillton must keep good work records as they waits for their turn to rise to the ranks. Since 1970s, Hillton has experience economic growth and development. O ver these years, the economy of this small city has posted a significant increase in the economic status covering all the sectors of the economy. The city was characterized by changes in the demographic statistics and the human population features. It is through such changes in the population and demographic features that the entire city undergone transformation. Major change and transformation took place in the municipality’s labor force departments. This was necessitated by the fact that the rise in the human population seeking services of the municipal council had increased, thus increasing the pressure and the demand from the organization to deliver quality services to the needy and service demanding population. The municipal therefore had no choice but to transform its labor and workforce units to attend to the diverse and increasing demands of the public. To meet the increase in the demand of services, Hillton conducted a massive restructuring of its labor force and thi s called for fair and quick promotion of the employees and increasing the responsibilities assigned to these groups of personnel. The City also had to seek for the services of many outsiders and thereby employing more people to help in the delivery of services to the public and to reduce the pressure on its small workforce. At this point in time, Hillton had never imagined of any form of institutional layoffs but instead the organization practiced what the experts describe as â€Å"conform and entitlement† management policy. The department manager has all the freedom at their working environment with little intervention from the city manager or the elected council members. Besides, the tax policies of the council were very weak and ineffective. The council of Hillton which initially had poor and insufficient resources to meet the growing demands raises by a rise in the demographic statistics had to restructure its institutions and systems. The most affected class was the phys ical and social amenities, including roads, security, recreational facilities, building and lands. This process of conducting social reconstruction and development of city called for the expansion of the work force of the council thereby leading to the inclusion of outsider in the early described as the inside tasks. Rather than promoting its internal staff as had been the culture at Hillton, in 1996, the management filled all the vacant position in the city council with hired technical and professional outsourced from other countries

Enterprise and Entrepreneurial Management Assignment - 1

Enterprise and Entrepreneurial Management - Assignment Example Most companies aim to make a business plan as it helps them in attaining stability and growth. Critical appraisal of the business planning process The business planning process itself has a lot of obstacles and this is one of the reasons many organizations do not make any business plans. These organizations in fact rely on the experience of entrepreneurs and top executives. Let us find out the obstacles faced in the business planning process. Idea generation The first step in a business planning process is to document which product or service the firm wants to sell. It is very relevant to find out and be clear on a business idea. Unfortunately, most business ideas may be implemented. This is because the top executives may not have conducted appropriate research on the customer market before coming out with a business idea. Another problem which individuals may face is the financial constraint. Most business ideas may not receive adequate financial funding. There are several problems which may lead to the failure of the idea. One is that the individuals who wish to launch a new product or service may lack the required skill and competence required, makes hurried decisions without making a thorough analysis of the consumer market or may be ignorant about what is to be done. Hence, most product or service ideas may miserably fail (Flint, 2002). ... These objectives need to be formulated in order to chalk out a path to attaining success. Individuals need to emphasize on certain aspects before formulating strategic objectives. These are monitoring alternatives solutions, future trends need to be predicted, problem areas need to be avoided and fixing both short term and long term goals (Ramanujam, Venkatraman & Camillus 1986). However, most planners may not be able to plan these objectives properly. This is because the above mentioned aspects need a lot of attention and lack of thorough research into these aspects may lead to wrong setting of goals. At times, the top management may set up unrealistic and unattainable goals. Market research and analysis Market research and analysis is a thorough analysis of the customer market and also seeks to find out the opportunities, strengths, weaknesses and threats. All in all in seeks to understand the product or the service market. All these aspects need to be researched in order to develo p a thorough understanding of the customer’s needs and accordingly develop specific abilities and investment required for the necessary resources. Sometimes, lack of thorough product or service market understanding, may lead to the focus on the line of product or service be either too broad or too narrow (Slater & Olson 2001). Also the specifications relating to the performance of the product or service, the prices, and the complementary product or service line may affect market analysis and research. If any of these aspects, have not been thoroughly researched then it may lead to severe problem in the implementation of the business plan. According to

Advertising Essay Example | Topics and Well Written Essays - 1000 words - 1

Advertising - Essay Example In excess, advertising helps in the branding of a product in that it identifies the distinct traits of the manufacturer of the product from the other manufacturers. In effect, it helps to emphasize the brand to which a consumer associates with the product (Trehan 67). It also serves as an informational tool as the price of the product may sometimes reflect in the advertisement. In other instances, an advertisement also serves as an assurance to employees and the company shareholders that the company is still operational. Usually, sponsors pay adverts to run on various media tools, which may be either audio or visual depending with the sponsor preference. They are mainly for commercial purposes as they seek to brand products and services through repetitive showing of an image or product name in their showing. Through the repetition, the consumer is able to familiarize him or herself with the qualities of a product or service through the advert. In contrast, some advertisements may be non-commercial in that their intention is not make any profit but just passing information. Mainly, political parties, faith based and non-governmental organizations explore these commercials by spending money to air them as a public service announcement. In essence, this paper will examine an advertisement placed on a popular magazine to bring out its effectiveness in achieving an anticipated wider market base. How the advertisement functions This product is new to the market. Therefore, this advertisement serves as an introductory approach to the consumer. It gives the product name and an appealing design that instantly attracts the eye. The colors used also reflect the sophistication in that the product is of high quality. Essential, an advertisement can appeal to a consumer in two ways. For one, the information given may have a rational appeal in that it reflects the quality of the product (Trehan 226). This may be in terms of its durability, great performance, and affordability of the product and its location. On the other hand, the product information given in the advert may have an emotional appeal in that it gives a sense of assurance, pride, customer satisfaction levels, and its recognizable ability in the market (Trehan 118). For instance, this advertisement gives the emotional appeal to the market as it portrays all the above-mentioned qualities. In addition, this advertisement has the fear appeal in that it portrays the consequences of not using this product, which would be to go to a dentist (Trehan133). This evokes fear to the readers, thus, they have no option but to buy the product. How the constitutive elements combine to try to sell the product There has been effective color use to try to draw the attention of the reader into taking notice of the advert. Essentially, when dull colors take centre stage the chances of the advert making impact are very low. In addition, the advert portrays the image of the product that is available for retail. T herefore, the reader is able to relate to the product’s appearance. This will be helpful when they go to buy the product, as they will be able to spot it in a store’s shelf. Additionally, the wording involved is one that cannot escape one’s eye, as they are readable and clear. They are visible enough from a distance thus a reader needs not strain to capture what the advert is trying to sell. Moreover, it is the giving of the location where the product is available at makes it easy for the intended consumer to know where to get it. As an additional element, the advert gives all the good attributes associated with the use of their product, which draws a

Creating Marketing Value for Games

Creating Marketing Value for Games Products face a lot of challenges to succeed and keep its marketing value especially with the fast development and the huge types of products. According to Ulrich Eppinger (2008), to evaluate the performance of successful product development needs to follow the five dimensions, which are product quality, product cost, development time, development cost and development capability (p.2). Games are similar to any other product need to be successful and have a long life to compete with many other kinds. Games can be classified into genres such as toys, card games, multi-person games, electronic / video games and apps games. Every game of these genres follows the different strategy of development and has some features, which make it communal. To know the secret of success and longevity for each game we should study them with more details. Toys are most popular games and can be divided into many types. LEGOS are one of the most common toys, which have many geometrical shapes and colors. Several features make these toys are successful and have high demand by costumers. First, they are made of robust plastic material. This type of material is designed in many forms and colors, which gives the specialists high tolerance to develop this game by adding numbers, letters and figures such as cars, trains, and animals. Second, the low price cost is one of the important features, which make these toys are affordable for each consumer. According to the size, material, and the shape of sets, the LEGO has a different price. Third, these types of games are fit for male, female and for different ages. Usually, when parents buy toys from supermarket, they should check the age and gender, but LEGO is suitable for all. Fourth, they are safe even for small kids. Big pieces can be used safely because the kids cannot swallow them. Finally, LEGO group has development capability for the future to change the plastic material to be friendlier to the environment. According to Roar (2015), Today, the LEGO Group announces a significant investment of DKK 1 billion dedicated to research, development, and implementation of new, sustainable, raw materials to manufacture LEGOÂÂ ® elements as well as packaging materials. Generally, the robust material, the low price, the gender, the safety usage and the future vision of development are the most important features, which have made LEGOS popular. Card games are one of the popular game all over the world.Poker and cards are common types of card games. There are several features, which make these games popular. First, they have many ways to play and every way has specific rules. For instance, in Iraq cards can be played by two or four players, each player plays with fourteen cards and must collect at least two pairs with three cards and the total number should be fifty- one. Also, in America, this game can be played in different ways such as gin rummy, blackjack, and bridge. Second, this game is considered as a commercial game. Many players get much money by playing card games either online or at famous cities. For example, Las Vegas is a famous city, which has many special places for playing poker. Third, they are very cheap and affordable everywhere. Card games can be bought for less than ten dollars for one package. Fourth, they have simple rules and easy to learn so, everyone can play card games. Even though a player doesnt have much experience can play and get much fun. Finally, they are not heavy and can be carried everywhere like public places, transportation, etc. Generally, the way of playing, the profit, the low price, the easy rules and the weight of package are most popular features, which have made card games have success and longevity. Multi-person games usually are played by tow or more than two person. Monopoly is one of the most popular Multi-person game. This game has some features that make it popular and success. First, Monopoly is designed to play by a team either among friends or family. For instance, to play it you need to persuade at least two and then should struggle to stay playing and eliminate the others so, it makes much fun and challenge among players. Second, rules of this game has been developed to be easy and simple for everyone. Although, it has a lot of pieces, papers, and the player should have some strategies, but it is easy to learn and play. Third, it is not expensive and sold everywhere. Even though monopoly has different edition such as classic and ultimate banking, but the price is very cheap. Finally, monopoly is played in many countries and in different languages. It is popular everywhere and can be different for every cultures. Generally, the design, development rules, the low price a nd country of origin are the most features, which have made this game successful and popular.

Hooked :: essays papers

Hooked Stanley Crouch's essay "Hooked" is about the music of today. He talks throughout the essay mainly about Michael Jackson, and his music and image. He talks about Jackson throughout the years, from the beginning of his career as a member of the Jackson Five, up until the release of his latest record HIStory. Crouch goes on to say in his essay that today's music is mainly about going against authority, and can be compared to Hitler's Fascism. He also talks about how many people today listen to music, without taking note of the lyrics. Stanley Crouch's essay "Hooked" is an attack on popular music of today. He argues that today's music is bad, and that most people don't even listen to the lyrics. He also compares listeners of today's music to fascists. Stanley Crouch does not back up any of his arguments with factual information. His essay is based on opinion, and observation, and in my paper I will discuss how he is obviously wrong in his arguments of these topics. First of all Stanley Crouch is wrong in arguing that all music of today is bad, because he uses only Michael Jackson as a representation of today's music. Michael Jackson is not a representative of all popular music of today. For one to write an argumentative essay rating popular music of today, one must use more then one-example of a music artist. There are many artists of the late 90's who are as mainstream as Michael Jackson is, but who also write very good music. In Crouch's essay he states that today's music " exploits the insecurities of young people by telling them, over and over, that never growing up is the best defense against an oppressive world where fun isn't given its proper due." In this statement he is saying that the music of today is mostly written to send messages to the youth of today that growing up is bad, go against the authorities do what you want while your still a child. This is very much so an opinion. There are numerous artists of today who write very mea ningful songs on a variety of topics that young people of today can relate to and take comfort in. For example Mariah Carey is a mainstream artist who writes many songs that people of all ages can listen to and relate to.

Vietnam’s Inflation

Vietnam's government is set to raise electricity prices by 15% on Tuesday, at a time when the population is already struggling with a soaring cost of living. Last week the Vietnamese government also raised the retail prices of oil products by as much as 24%. In February, inflation hit a two-year high of 12. 31%. Analysts say despite the government's measures to tighten monetary policy, price pressures are likely to continue. â€Å"The increases in energy, electricity and petroleum indicate that we are going to see inflation get a little worse despite the shift in government policy,† said Christian de Guzman of Moody's Investor Group. Overheating For years the Vietnamese government has kept a loose interest rate policy and subsidized lending in order to boost growth. The government expects the economy to expand as much as 7. 5%, up from 6. 8% in 2010. But the cost of that rapid pace is that the economy has started to show signs of overheating. Credit rating agencies cut the country's sovereign-credit rating last year. Inflation fears have also caused a sell-off in Vietnamese markets. Vietnam's benchmark stock index has slid 6. 7% in the past year. The Vietnamese government was focused on growth at all costs,† said Mr de Guzman. â€Å"By the middle of last year they had already reached their inflation target but then they continued to pursue other macroeconomic policy targets like credit growth and gross domestic product growth,† he said. Fighting inflation But since the beginning of this year, the government seems to have shifted its policies towards stabilizing prices. Last week the Vietnamese govern ment announced a set of measures to curb inflation. Electricity prices have been raised in an effort to reduce budget spending The central bank recently raised the cost of borrowing. It increased the benchmark refinance rate by 2 percentage points from 9% to 11%. The government has also vowed to reduce government debt. To that effect, it cut the budget-deficit target to less than 5% of gross domestic product, from 5. 3%. Reducing government spending on subsidies for fuel and electricity are also part of that plan. â€Å"In order to stave off inflation, they want to cut back on subsidies. It does alleviate some of the pressure on the budget,† said Mr de Guzman. Dong devaluation The other major strain on the Vietnamese economy is the currency. The central bank devalued the dong against the US dollar by 8. 5%. It is the latest in a series of devaluations the government has implemented to reduce the risk of a shortfall in foreign currency reserves. However, that will lead to higher import costs, which in turn, could again increase inflationary pressures.

Muriel Spark’s “The Prime of Miss Jean Brodie”

The film and novel pairing I have chosen is Muriel Spark's ‘The Prime of Miss Jean Brodie'. I have chosen this because of the large number of references made in the text that can be compared to occurrences that were happening in that period, and that have happened in Sparks own life. Spark was born in Edinburgh in 1918. She was educated at ‘James Gillespie's Girls School', which was in Edinburgh also. After finishing school, she left Edinburgh and moved to Africa where she met her husband. Spark then moved back to England, after divorcing her husband Oswald. Shortly after the war she became involved in the literary circles of London. She was then kicked out because she was described as â€Å"too adventurous†. She was interested in poetry and in 1952 her first book, a book of poetry, was published. Then, in 1961, ‘The Prime of Miss Jean Brodie' was published. In the novel ‘The Prime of Miss Jean Brodie' the plot involves a young, slightly eccentric in her thinking, complex schoolteacher at an Edinburgh girls' school, ‘Marcia Blaine'. The text is set between the periods of World War I and World War II. Brodie's teaching methods include giving ‘her girls' self-indulgent lessons on ‘life'. These lessons involve teaching about love, art and politics. Her aim is to produce a generation of ‘Jean Brodies' who experiment with sex and society. This can be reinforced by Brodie's quotation † Give me a girl at an impressionable age and she will be mine for life.† But, as the plot thickens we see Jean Brodie becoming romantically involved with two of the male teachers. With bemused horror she finds herself fighting to keep her job, or otherwise face destruction (this can be related to Muriel Spark getting kicked out of the London Literary Circles). Brodie believes that she can always count on her ‘favourite pupils' for support, but as the girls are no longer swayed by Jean Brodie, she begins to learn about love and life herself. The reason I chose this ‘pairing' in conjunction with the question is that within this novel I can see an exceptional amount of comparisons and issues referring to the period in question outside of the book, and to occurrences within Muriel Spark's life. For example, the novel is set in the 1930's. This was a patriarchal period where men dominated. Also many men had died in the war, so there was less choice and the men were more sort after. But, it is not obvious that men dominated in this period because the text is written from a women's point of view; a spinster at that. But we can see a high interest in the infamous male ‘art teacher' who both Sandy and Brodie lust after. There were images of fascism within this period of time too, with the rise of world leaders such as Benito Mussolini. We see this in the book as it reflects post-war life and brings up political issues. It also warns about the dangers of fascism. Fascism is defined as â€Å"a tendency toward strong autocratic or dictatorial control †¦ by forcible suppression of opposition.† In the novel we see Jean Brodie almost taking on a fascistic role and fascist ideology by dictating to her girls her opinions on life and what she thinks is right and wrong. † She is the absolute creed of right and wrong † She expects them to take on board the ‘Brodie ideology'. And comparable to individuals conforming to their leader in a fascist environment, in the beginning we see the girls practising all that Brodie preaches. Also, the girls have an unquestionable loyalty to Brodie, as do individuals to their leaders in their own fascist, tyrannical societies. Within her favourite pupil sect we see her searching for her â€Å"crà ¯Ã‚ ¿Ã‚ ½me de la crà ¯Ã‚ ¿Ã‚ ½me† in a way which fascist leaders searched for their strong, pure race e.g. Adolph Hitler searched for his pure Aryan supremacy, and stopped at nothing to achieve it. She aspired to be seen as a leader, and this can be backed up by the showing of the Mussolini screen showing to her pupils in the classroom. However, this only occurred in the video of ‘The Prime of Miss Jean Brodie' and not the actual text in novel form. So, in relation to themes of the period, I think fascism is a very good example because we see the rise of many fascist leaders post World War I and pre World War II, which was when it was set. Also, we see Jean Brodie fall from power, like many of the fascist leaders did. This suggests that the author, Spark, is against fascism. She portrays the fascist ideology as not ending happily. It is hardly surprising that she takes this point of view because Muriel Sparks father was a Jewish engineer during World War II, when Hitler was in control, and Hitler was an anti-Semitist. Muriel Spark's resentment for fascist leaders is shown in the character of Brodie. She rises and she falls. Also in the text, we see her as having a very middle class attitude. Referring to the period in which the novel was set I can see a strong relationship between her attitude and the attitude of those within the ‘Bloomsbury Set'.The Bloomsbury Set was the name given to a literary group that made the Bloomsbury area of London their centre of activities from 1904 to World War II. If we consider the actual names firstly, we see very strong similarities to the name of ‘The Bloomsbury Set' and ‘The Brodie Set' which is our first clue. One of the main members was a woman can Virginia Stephen Woolf who was interested in defining qualities specific to the female mind, a bit like Brodie. Woolf was also interested in things of the natural world, such as rocks and plants, because of their solitude and self-sufficiency; we see that Miss Jean Brodie possesses both characteristics. They were known as a social clique. There were a few Cambridge graduates and they would assemble on a weeknight for drinks and conversation. Members were committed to a rejection of taboos of Victorianism on religious, artistic, social and sexual matters. They remained a tight knit group for many years. The group were involved in many tangled relationships within the set. By the 1920s their reputation as a cultural circle was established. Their mannerisms were parodied and ‘Bloomsbury' became a connotation for snobbish, snotty, inward-looking or narrow-minded behaviour. The group were of high popular interest amongst scholars. Like those of the Bloomsbury set, Brodie as a character has the notion that she is better than everybody else. This is typical of ‘her class'. This is typical English middle class philosophy. It seems like Spark is poking fun at this attitude. It is like Spark uses Jean Brodie as a metaphor for the English middle class society with her snobbish aestheticism and her tight knit group (her favourite pupils) as her main characteristics. Spark is poking fun at this. Also, a major contributory clue to this theory is that Spark was a secretary to a poetry society within the London Literary Circles and was kicked out for being â€Å"too adventurous†. Her view of the middle class ideology, the ‘Bloomsbury Set', and alike is expressed in her text and the views themselves act like revenge against those of that class. In relation to Spark herself we see many similarities between the novel ‘The Prime of Miss Jean Brodie' and Muriel Spark's own life. Muriel Spark attended a school for girls just like the girls attending ‘Marcia Blaine School'. Spark describes her days at her school happy as do the Brodie Set, † The first years with Miss Brodie, sitting, listening to all those stories and opinions which had nothing to do with the ordinary world, had been the happiest time of her life†¦Ã¢â‚¬  (Pg 15) . Muriel Spark, like Brodie, had a great love for the arts. â€Å"Art and religion first; then philosophy; lastly science. That is the order of the great subjects of life, that is their order of importance.†(Pg 25) In the Prime of Miss Jean Brodie, Spark models Brodie on one of her ex-teachers, Miss Kay. Miss Kay loved the arts, and she too admired Mussolini and hung a picture of him on her wall. Miss Kay like Miss Brodie would describe her exotic travels to her class. Also many of the extra-curricular activities that we see Miss Brodie doing with her set were also done with Miss Kay's students and used in the book. Miss Kay took the girls to the theatre and concerts. Miss Kay, like Brodie, feared that the pupils were not receiving enough of a cultured background from their parents. Both Kay and Brodie wanted a hold over the pupils. It is interesting to see also that a ‘Miss Brodie' used to read to Spark as a young child. Another striking similarity to actual event and fictitious plot is that Spark had a young friend who died quite suddenly and tragically, much like the death of Mary in the book. Muriel Spark has successfully blended in facts from the time the novel is set and facts and experiences from her own life into a very creative and expressive novel. She is clever in the way she has made them all blend together and we get an insight into the author's own life for a change instead of just reading a straight forward novel. Through the novel we can understand her beliefs and comprehend her opinions. In answering the question ‘ how successful is the author in articulating the themes of the time into the novel?' I would say very successful. With fascism, the Bloomsbury set, and Sparks own experiences we see a vast array of political issues, questioning of society and an insight into the authors past. We could call this a political novel, but in a curious way.